{"id":136066,"date":"2019-07-15T00:00:00","date_gmt":"2019-07-14T22:00:00","guid":{"rendered":"https:\/\/www.groupeidec.com\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/"},"modified":"2023-10-04T11:18:21","modified_gmt":"2023-10-04T09:18:21","slug":"faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle","status":"publish","type":"actualite","link":"https:\/\/www.groupeidec.com\/en\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/","title":{"rendered":"FAUBOURG IMMOBILIER HAS LAUNCHED ITS FIRST INSTITUTIONAL CAMPAIGN"},"content":{"rendered":"<p>FAUBOURG IMMOBILIER has just started a new communications campaign \u00a0with a strong, original concept stressing the emotional aspects. These 15-second advertisements use the slogan, \u201cSome emotions come with a signature\u201d. FAUBOURG IMMOBILIER can be seen on the French TV channels, BFM and RMC until 28<sup>th<\/sup> July.<\/p>\n<h2>A national campaign<\/h2>\n<p>FAUBOURG IMMOBILIER is about to launch a TV campaign with a very unusual concept. This new communications strategy stresses the emotional aspects when acquiring new property. With this 15-second ad, FAUBOURG IMMOBILIER has gone down an unusual route with a product we don not normally see on TV. The aim is to show the attitudes expressed by FAUBOURG IMMOBILIER, selling emotion, rather than square metres.<\/p>\n<h2>On French TV screens from 15<sup>th<\/sup> to 28<sup>th<\/sup> July<\/h2>\n<p>Slogan: Some emotions come with a signature<em><strong> &#8230; FAUBOURG IMMOBILIER, property designer<\/strong><\/em><br \/>\nFormat: 15 secs<br \/>\nMedia: BFM TV, RMC<br \/>\nBroadcast: 15th to 28th July 19<br \/>\nSee the <a href=\"https:\/\/youtu.be\/Ee5recimCz4\"><strong><u>clip here<\/u><\/strong><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"\u00c9motion - Campagne de pub 2019 FAUBOURG IMMOBILIER\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Ee5recimCz4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FAUBOURG IMMOBILIER has just started a new communications campaign \u00a0with a strong, original concept stressing the emotional aspects. These 15-second advertisements use the slogan, \u201cSome emotions come with a signature\u201d. FAUBOURG IMMOBILIER can be seen on the French TV channels, BFM and RMC until 28th July. A national campaign FAUBOURG IMMOBILIER is about to launch [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":136025,"template":"","meta":{"inline_featured_image":false},"categories":[57],"class_list":["post-136066","actualite","type-actualite","status-publish","has-post-thumbnail","hentry","category-planning-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAUBOURG IMMOBILIER HAS LAUNCHED ITS FIRST INSTITUTIONAL CAMPAIGN - GROUPE IDEC<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAUBOURG IMMOBILIER HAS LAUNCHED ITS FIRST INSTITUTIONAL CAMPAIGN - GROUPE IDEC\" \/>\n<meta property=\"og:description\" content=\"FAUBOURG IMMOBILIER has just started a new communications campaign \u00a0with a strong, original concept stressing the emotional aspects. 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A national campaign FAUBOURG IMMOBILIER is about to launch [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.groupeidec.com\/en\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE IDEC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/groupeidec\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-04T09:18:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.groupeidec.com\/wp-content\/uploads\/2019\/07\/dsc00191-168.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.groupeidec.com\/en\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/\",\"url\":\"https:\/\/www.groupeidec.com\/en\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/\",\"name\":\"FAUBOURG IMMOBILIER HAS LAUNCHED ITS FIRST INSTITUTIONAL CAMPAIGN - GROUPE IDEC\",\"isPartOf\":{\"@id\":\"https:\/\/www.groupeidec.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.groupeidec.com\/en\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.groupeidec.com\/en\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.groupeidec.com\/wp-content\/uploads\/2019\/07\/dsc00191-168.jpg\",\"datePublished\":\"2019-07-14T22:00:00+00:00\",\"dateModified\":\"2023-10-04T09:18:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.groupeidec.com\/en\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.groupeidec.com\/en\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.groupeidec.com\/en\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/#primaryimage\",\"url\":\"https:\/\/www.groupeidec.com\/wp-content\/uploads\/2019\/07\/dsc00191-168.jpg\",\"contentUrl\":\"https:\/\/www.groupeidec.com\/wp-content\/uploads\/2019\/07\/dsc00191-168.jpg\",\"width\":540,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.groupeidec.com\/en\/actualite\/faubourg-immobilier-lance-sa-premiere-campagne-institutionnelle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.groupeidec.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\/\/www.groupeidec.com\/en\/actualite\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"FAUBOURG IMMOBILIER HAS LAUNCHED ITS FIRST INSTITUTIONAL CAMPAIGN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.groupeidec.com\/en\/#website\",\"url\":\"https:\/\/www.groupeidec.com\/en\/\",\"name\":\"GROUPE IDEC\",\"description\":\"A la fois am\u00e9nageur, promoteur, investisseur et concepteur-constructeur cl\u00e9 en main, le GROUPE IDEC est l&#039;un des rares acteurs globaux du march\u00e9 immobilier fran\u00e7ais, pr\u00e9sent sur tous ces m\u00e9tiers.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.groupeidec.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FAUBOURG IMMOBILIER HAS LAUNCHED ITS FIRST INSTITUTIONAL CAMPAIGN - GROUPE IDEC","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"FAUBOURG IMMOBILIER HAS LAUNCHED ITS FIRST INSTITUTIONAL CAMPAIGN - GROUPE IDEC","og_description":"FAUBOURG IMMOBILIER has just started a new communications campaign \u00a0with a strong, original concept stressing the emotional aspects. 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