FAUBOURG IMMOBILIER has just started a new communications campaign with a strong, original concept stressing the emotional aspects. These 15-second advertisements use the slogan, “Some emotions come with a signature”. FAUBOURG IMMOBILIER can be seen on the French TV channels, BFM and RMC until 28th July.
A national campaign
FAUBOURG IMMOBILIER is about to launch a TV campaign with a very unusual concept. This new communications strategy stresses the emotional aspects when acquiring new property. With this 15-second ad, FAUBOURG IMMOBILIER has gone down an unusual route with a product we don not normally see on TV. The aim is to show the attitudes expressed by FAUBOURG IMMOBILIER, selling emotion, rather than square metres.
On French TV screens from 15th to 28th July
Slogan: Some emotions come with a signature … FAUBOURG IMMOBILIER, property designer
Format: 15 secs
Media: BFM TV, RMC
Broadcast: 15th to 28th July 19
See the clip here
Read more